Jennifer Hansen
Welcome to my Online Portfolio
Thanks for stopping by! Explore my site to learn more about me, my background and what I have to offer. If you have questions, feel free to contact me via phone or email.
About Me
My name is Jennifer Hansen and I am originally from Racine, WI. I have lived in Madison for about 5 years with my husband and our mini goldendoodle puppy. I am an experienced Marketing Professional with a demonstrated history of working in the marketing, advertising and retail industries. I am skilled in Microsoft products, project management systems and event planning. I have a Bachelor’s Degree in Business-Administration with a concentration in Marketing and a minor in Communication from the University of Wisconsin-Stevens Point. I look forward to connect!
My Experience
Background & Expertise
April 2023-Presemt
Assistant Marketing Manager
Culver Franchising System, LLC
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Support and manage the execution of marketing campaigns and materials from start to finish
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Drive productivity and collaboration with franchisees, restaurant teams while engaging with the right internal departments and partners for all project initiatives
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Support system wide campaign planning to ensure proper marketing implementation within Local Restaurant Marketing initiatives
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Manage and communicate media summaries to assigned Designated Market Segments per campaign period
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Communicating with Senior Leadership Team, Franchise Business Consultants and campaign management team for campaign Rollout Guide to ensure objectives and timelines are met
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Manage billboard communications with franchisees and media agency partners to ensure budgets are on track
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Planning and leading New Restaurant Opening meetings with product/development and marketing teams while maintaining external communication with franchisees to align on their opening goals
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Member of the Spirit Committee team to plan and execute monthly company events
April 2023-February 2023
Marketing Coordinator
Duluth Trading Company
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Managed product sample process in support of seasonal campaigns, company sponsorship requests, experiential store event planning projects and public relations needs
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Updated the company marketing calendar, drove clarity of and visibility to marketing, media and public relations efforts throughout the year
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Provided key insights and development of marketing plans to drive product sales and brand messaging
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Collaborated with merchandising, product development, creative, visual merchandising, and cross-functional marketing teams to drive campaign tactics and internal alignment
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Managed the execution of company gift cards, driving awareness, revenue and results through multiple distribution channels
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Oversaw sponsorship relationships by executing contract deliverables in a timely manner; optimizing for seasonal campaign focuses
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Utilized market research and customer insights in order to determine optimal plan to drive traffic to stores and visitors to site including driving cross-channel purchasing
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Reviewed post campaign analysis to determine return on investment and future needs in strategy adjustment
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Managed and track department financials
December 2019-January 2022
Project Manager
Roundhouse - Marketing
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Handling assigned direct mail program tasks
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Primary point of contact for dealer direct mail requests via phone and email
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Building and maintaining successful relationships with clients and dealers
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Processing internal mail programs as requested
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Working with vendors and other employees to manage and fulfill client needs
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Assisting in creative development and cost estimate requests
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Researching potential solutions and presenting findings as needed
October 2018-November 2019
Social Media/Content Marketing Coordinator
Lion Tree Group
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Creating engaging content through WordPress
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Administrator of social media platforms
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Minor photo editing tasks
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AdWords Certified
June 2018-August 2018
Marketing Intern, SHUR-LINE
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Took inventory of SHUR-LINE and Bull Dog product images on shared drive
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Transferred excel data and re-creating files to properly organize in shared drive
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Placement responsibilities of SHUR-LINE products for upcoming line reviews
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Artwork review and approval responsibilities for Bulldog packaging
May 2016-December 2017
Student Manager, University Centers Marketing Department
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Managed a diverse team of graphic designers, multimedia coordinators and web programmers
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Served as primary administrator for our project management tool, Wrike
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Scheduling responsibilities for team and managed projects from start to finish
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Scheduled meetings with clients throughout each department with unique needs and project requirements
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Communicated with our 23 clients and managed 500+ annual projects
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Handled a variety of content: blog posts, press releases, social media posts, and more
January 2017
Marketing and Communication Intern, Racine Unified School District
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Multiple press releases and a variety of media relations requests
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Assisted in the process of frequent video projects
June 2016-August 2016
Social Media Coordinator, Graffiti's Sports Pub
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Managed multiple accounts: PynPoint, Facebook, Instagram, Twitter, Snapchat
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Coordinated photo shoots with local photographer and other marketing duties as needed
January 2016-May 2016
Marketing Intern, Central Wisconsin Childrens Museum
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Led press release efforts and created promotional flyers
September 2014-May 2015
Assistant Manager, University Library
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Opened and closed the facility
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Took the minutes at weekly meetings
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Created promotional deliverables for library events
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Provided assistance given to patrons to request and locate books
May 2014-November 2017
Sales Associate, Charlotte Russe
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Provided strong customer service
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Assisted managers with floor sets for seasonal wear
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Followed set guidelines given from corporate for store layout
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Extensive inventory responsibilities
May 2014-January 2017
Sales Associate, TJ Maxx
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Proficient customer service experience on the floor and cash register
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TJX credit card coordinator
Education
September 2013-December 2017
University of Wisconsin-Stevens Point
I graduated from the University of Wisconsin-Stevens Point with a Bachelor's Degree in Business-Administration with a concentration in Marketing and a minor in Communication. My key courses included Consumer Behavior, Principles of Marketing, E-Marketing and Writing for Public Relations. I was a contributor to the UWSP newspaper, The Pointer and the President of the UWSP Toastmasters public speaking group.
September 2009 - June 2013
William Horlick High School
Activities and Societies:
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Tennis team
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Lighthouse Brigade Marching Band
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Pit Orchestra
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Pep Band
Volunteer Work
March-May 2012
Musician
I was a musician for the St. Richards Parish in Racine, WI. I played the Clarinet and Saxophone during the 11:30am mass.
September 2015-February 2016
Big Sister
I was a Big Sister for the Big Brothers Big Sisters program during my college career in Stevens Point, WI. My little sister was a first grader and I would visit her twice a week at her school. We would read together, play games, and I would assist with her homework when needed.
September 2015-December 2015
Contributor
I volunteered at the Central Wisconsin Children's Museum in Stevens Point, WI and helped clean the facility, decorate for upcoming events, and received the opportunity to have a Marketing internship for this non-profit organization for a semester.
My Skills
What I Do
Project Management Tool Knowledge
Administration experience demonstration client service skills through the tools Workfront, Wrike and Monday.com
Computer Skills
Microsoft 365 Office products, WordPress, Store Force, other programs and software
Google AdWords
Certified
Interests and Hobbies
I have always loved the fashion industry and keeping up with the latest trends.
Yoga, Cycling, Tennis, Skiing, Hiking
I enjoy getting the opportunity to travel to new places, trying new cuisines and going on adventures.
You will get there. But right now you are here.
(and here is wonderful)